Nunn Bush 3D Ngwaahịa Animation by Mateus Morgan

Nunn Bush 3D Ngwaahịa Animation by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

ỌlaọchaIhe Nkiri· 2023

Nunn Bush 3D Ngwaahịa Animation

by Mateus Morgan

Client: Morgan Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Nkiri Category

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Colors

The Design

About Nunn Bush 3D Ngwaahịa Animation

Emere oru a iji gosi njirimara niile nke ngwaahịa a n'ụzọ na-atọ ụtọ site n'inwe ihe ọmụma ma na-enweghị iwe iwe. Ebumnuche bụ iji gosi ihe owuwu akpụkpọ ụkwụ. Mmụọ nsọ sitere na nyocha gbasara ihe ndị nwere ike ịnọchite anya ngwaahịa ahụ, dị ka okike nwere agba na ọnọdụ niile. Ejiri foto mee ka akpụkpọ ụkwụ ahụ dị ka ntụaka na usoro ihe ngosi 3D siri ike. Maka imepụta ihe, ndị na-emepụta na-eji ngwanrọ C4D. Ejiri udidi akpụkpọ anụ na ụfọdụ brọsh Photoshop mee textures niile. Ejiri Vray mee ihe maka nsụgharị yana Houdini maka ịme anwansị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Nunn Bush 3D Ngwaahịa Animation meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nunn Bush 3D Ngwaahịa Animation ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nunn Bush 3D Ngwaahịa Animation bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca