Gatorade Fuel Rover Ọrụ Bụ Isi: Ụgbọ Nchekwa Karama Mmiri by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.
BronzMgbasa Ozi Azụmaahịa· 2023
Gatorade Fuel Rover Ọrụ Bụ Isi: Ụgbọ Nchekwa Karama Mmiri
by PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category
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The Design
About Gatorade Fuel Rover Ọrụ Bụ Isi: Ụgbọ Nchekwa Karama Mmiri
Ederede Akwụkwọ: Gatorade Fuel Rover bụ usoro nchekwa karama mmiri a na-ebugharị maka ndị ọrụ otu egwuregwu. Fuel Rover na-echekwa ma bugharịa ọtụtụ karama ndị egwuregwu gburugburu ogige egwuregwu. Igbe nchekwa dị na ala ya nwere ike ijide karama mmiri ọzọ, aịsị, ihe ndị ọzọ, ma ọ bụ ihe a chịkọtara atụfu. Mpempe ihe ọrụ dị n'azụ ya na-ebu akpa nchekwa atọ nke a na-eyi n'ebe ọ dabara maka ọzụzụ ma ọ bụ ihe ndị dietịshian ji arụ ọrụ. Nhazi a na-eme ka ndị ọrụ ghara ibu ihe n'ahụ ha ma na-eme ka mmegharị ha n'akụkụ ogige egwuregwu dị mfe. Fuel Rover na-emelite nhazi nchekwa karama mmiri e mebere na mbụ.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Gatorade Fuel Rover Ọrụ Bụ Isi: Ụgbọ Nchekwa Karama Mmiri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gatorade Fuel Rover Ọrụ Bụ Isi: Ụgbọ Nchekwa Karama Mmiri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gatorade Fuel Rover Ọrụ Bụ Isi: Ụgbọ Nchekwa Karama Mmiri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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