Barking Good Ọdịnaya Akara by Squared is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

IgweMgbasa Ozi Azụmaahịa· 2024

Barking Good Ọdịnaya Akara

by Squared

Client: Squared

Ihe Nrite A' Design Award nke Igwe Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About Barking Good Ọdịnaya Akara

Nlekọta anụ ụlọ abanyela n'oge ọhụrụ. A na-emeso ndị enyi nta nwere aji dịka ndị otu ezinụlọ ugbu a, ha na-enwetakwa nlekọta dị ukwuu karịa. Maka ụlọ a na-edozi anụmanụ nke na-enye nlekọta okomoko na ọgwụgwọ kachasị elu nye nkịta, e mepụtara ọtụtụ ụdị ọdịnaya akara dị iche iche iji kpụọ usoro nkwukọrịta anya ọhụrụ kpamkpam nke ga-enyere aka ịkọ akụkọ ọhụrụ ahụ. Nkịta nwere àgwà nke ha, ụdị nke ha, na ọdịdị nke ha, a na-egosipụtakwa ha dịka ndị isi ihe kwesịrị ịnweta nlekọta nkịta kacha mma.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Barking Good Ọdịnaya Akara meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Barking Good Ọdịnaya Akara ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Barking Good Ọdịnaya Akara maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED