Sogno Jewelry Design Usoro Njirimara Akara Ahịa by Named Co. Creative Agency

Sogno Jewelry Design Usoro Njirimara Akara Ahịa by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

BronzMgbasa Ozi Azụmaahịa· 2023

Sogno Jewelry Design Usoro Njirimara Akara Ahịa

by Named Co. Creative Agency

Client: Sogno

Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About Sogno Jewelry Design Usoro Njirimara Akara Ahịa

Sogno Jewelry Design bụ usoro njirimara akara ahịa emere maka akara ahịa ọlaọlaọ. Akara ahịa (logo) sitere n'ụdị osisi, nke nwere ntụgharị na-echeta ogwe osisi, na nkọwa ndị ewepụtara n'akwụkwọ osisi tinyekwara na ụdị mkpụrụedemede serif. Osisi fig bụ isi ihe eji eme ihe. Okirikiri bụ isi ihe dị mkpa, na-egosi mgbanaka na njikọ dị n'etiti mmadụ abụọ. A na-etinye njirimara a n'ihe osise, agba, akara ngosi, akpa ịzụ ahịa, ime ụlọ ahịa, na akwụkwọ nrịba ihe onyonyo. Igbe mgbanaka gburugburu na-emeghe dịka okoko osisi na-agba ifuru, na e nwaleworo prototype iri ise.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sogno Jewelry Design Usoro Njirimara Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sogno Jewelry Design Usoro Njirimara Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sogno Jewelry Design Usoro Njirimara Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release