Travel Buddy Egwuregwu Brawụza by Stefan Maier-Wimmer

Travel Buddy Egwuregwu Brawụza by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

IgweMgbasa Ozi Azụmaahịa· 2024

Travel Buddy Egwuregwu Brawụza

by Stefan Maier-Wimmer

Client: Holidayextras.de

Ihe Nrite A' Design Award nke Igwe Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Travel Buddy Egwuregwu Brawụza

Travel Buddy bụ ihe omume nlegharị anya na-emekọrịta ihe nke na-egosi ngwaahịa Holiday Extras n'ụzọ egwuregwu dị ụtọ. Ụwa egwuregwu parallax na-emepụta ahụmahụ njem mụọ ka ndị egwuregwu na-agagharị. N'ọnọdụ enyi njem, ndị egwuregwu na-eduzi di na nwunye n'ịhazi ezumike ha, na-enye ndụmọdụ maka njem ga-aga nke ọma. Ndụmọdụ ahụ na-eduga n'ule ụdị njem na-atọ ọchị, nke na-ekpughe omume ezumike mmadụ. N'akụkụ ịgagharị n'ụdị ngwaahịa dị iche iche, ndị egwuregwu na-enweta nghọta banyere mmasị njem nke ha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Travel Buddy Egwuregwu Brawụza meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Travel Buddy Egwuregwu Brawụza ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Travel Buddy Egwuregwu Brawụza maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel