Vivo X Series Nrụnye Mgbasa Ozi n'Èzí by Output

Vivo X Series Nrụnye Mgbasa Ozi n'Èzí by Output is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2024

Vivo X Series Nrụnye Mgbasa Ozi n'Èzí

by Output

Client: Output

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category

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View at A' Design Award Press Release Award Badge

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The Design

About Vivo X Series Nrụnye Mgbasa Ozi n'Èzí

Vivo X Series bụ nrụnye mgbasa ozi n'èzí nke e gosipụtara na North Bund dị na Shanghai. Nrụnye a na-emegharị ekwentị mkpanaaka abụọ n'ọ̀tụ̀tụ̀ 1:1, na-emepụta nnukwu ihuenyo na-apịaji nke ịdị elu ya ruru mita 8 na ogologo ya fọrọ nke nta ka ọ bụrụ mita 12. Ihuenyo LED nwere nkọwa dị elu, ihuenyo LED gbagọrọ agbagọ na ihe mgbasa ozi ndị nwere udidi elu dị iche iche dabara n'ọdịdị na ngwụcha nke ngwaọrụ ndị ahụ n'ezie. Nchọpụta radar, njide ahụ mmadụ na teknụzụ 3D anya efu na-enye ndị mmadụ ohere isoro ọdịnaya dijitalụ ahụ na-emekọrịta ihe. Ihuenyo ọ bụla na-agbaso isi atụmatụ agba nke otu ụdị ekwentị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Vivo X Series Nrụnye Mgbasa Ozi n'Èzí meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Vivo X Series Nrụnye Mgbasa Ozi n'Èzí ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Vivo X Series Nrụnye Mgbasa Ozi n'Èzí bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy