New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster by Chen Gang

New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster by Chen Gang is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihe Nketa Omenala na Ụlọ Ọrụ Omenala Competition Category.

BronzIhe Nketa Omenala· 2025

New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster

by Chen Gang

Client: Hangzhou Arts and Crafts Museum

Ihe Nrite A' Design Award nke Bronz Winner in Ihe Nketa Omenala Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster

Ederede Akwụkwọ: Ọhụrụ Ejiji nke Ihe Ndị Chinese bụ usoro poster dabere na nka na ọrụ aka ọdịnala ndị China. Nhazi a na-esite na uwe, silk, na ihe ụrọ (ceramics) wepụta ụdị ihe osise ndị dị iche iche, wee tụgharịa ha ma gbanwee ha ka ha bụrụ ihe osise nke oge a. Ụdị ihe osise ndị ọdịnala na-ebu ihe ọma na-ekwupụta mmasị maka ndụ ka mma. A na-eji ngwaọrụ nhazi dijitalụ eserengraf ihe osise ndị a ọzọ maka ndị na-ele anya nke oge a. Poster ọ bụla dị milimita 700 site na 1000. Ebumnobi ya bụ ime ka ihe nketa omenala na-apụta ìhè, ma bubata ụdị ihe osise ọdịnala aka ọrụ n'ime ndụ oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. New Fashion of Chinese Elements Ihe Ọrụ Bụ Isi: Poster na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensions & Packaging: 700mm*1000mm
Tags: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Research: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Project Duration: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patents: Hangzhou Arts and Crafts Museum, 2024
Image Credits: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang