Threegun Imewe Mkpuchi by E2W Studio is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Threegun Imewe Mkpuchi

by E2W Studio

Client: E2W Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner
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The Design

About Threegun Imewe Mkpuchi

Kemgbe e guzobere ya, Threegun ejirila agba uhie, agba gbanyere mgbọrọgwụ nke ukwuu n'omenala ndị China, dịka ihe bụ isi nke njirimara a na-ahụ anya. A na-ewere ụdị agba uhie ahụ dịka otu n'ime akụ dị oke mkpa nke a ghaghị idowe n'ime usoro njirimara anya nke akara ngwaahịa ahụ. Iji usoro grid eme ihe n'ụzọ nhazi na mkpuchi na-eme ka nhazi ahụ bụrụ otu. Maka azụ mkpuchi ahụ, onye na-ese ihe ejikọtala mkpụrụ edemede atọ n'ụzọ ọgbara ọhụrụ n'ime nhazi usoro ahụ. Ụdị nhazi a aghọọla akụ anya dị mkpa maka Threegun, na-aga n'ihu na-arụ ọrụ dị mkpa na nhazi anya ha na-esote.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Threegun Imewe Mkpuchi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Threegun Imewe Mkpuchi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Threegun Imewe Mkpuchi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop