Unheardible Nchọpụta Aha Asọmpi Egwu by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.
ỌlaọchaMgbasa Ozi Azụmaahịa· 2026
Unheardible Nchọpụta Aha Asọmpi Egwu
Client: D-Bue Wettbewerb
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category
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The Design
About Unheardible Nchọpụta Aha Asọmpi Egwu
D-bue bụ ụdị asọmpi egwu pụrụ iche: kwa afọ abụọ ọ bụla, ụmụ akwụkwọ a họpụtara site n'ụlọ akwụkwọ egwu dị iche iche na Germany na-egosipụta echiche nka nke aka ha n'usoro ihe nkiri egwu. Bloom emepụtala atụmatụ nkwukọrịta e mere ka ọ dabara maka ụdị asọmpi pụrụ iche a. Ihe e lekwasịrị anya bụ ihe ọkpụkpụ ụda na-agbanwe agbanwe nke e kere site na ngosipụta ụda 3D. Ọ na-ewere ntị mmadụ dị ka ebe mmalite ya ma na-akpụzi onwe ya n'akụkụ akara ụda e mepụtara maka asọmpi ahụ dị ka ihe nnọchianya nke ihe nnwale, nke a na-anụbeghị mbụ. Okwu ọhụrụ ahụ bụ Unheardible na-agbakwunye n'ihe a na-ahụ anya ma na-ahụ na a na-ahụ ya anya ma na-amata ya.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Unheardible Nchọpụta Aha Asọmpi Egwu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Unheardible Nchọpụta Aha Asọmpi Egwu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Unheardible Nchọpụta Aha Asọmpi Egwu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- Dimensions & Packaging
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- Tags
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- Production Technology
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- Design Challenge
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- Inspiration
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- Project Duration
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- Operation Flow
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- Team Members
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
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