Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa by Huy Nguyen Tran

Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa by Huy Nguyen Tran is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

BronzMgbasa Ozi Azụmaahịa· 2026

Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa

by Huy Nguyen Tran

Client: Huong

Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa

Huong bụ ọrụ njirimara ika na nhazi mkpuchi maka ụdị ihe nsure ọkụ na-esi ísì ụtọ nke Vietnam nke oge a. Nhazi a na-akọwaghachi ofufe ndị nna ochie dị ka ememe nke ahụ dị jụụ maka ọgbọ ndị na-eto eto. Agba ndị e ji mee ihe na-agbaso Ihe Ise (Five Elements), a natakwara usoro nhazi mkpuchi ahụ site na Nkwekọrịta Isii (Six Harmonies) na ụlọ ọdịnala nwere ọnụ ụlọ atọ. Ihe ndị dị na setịpụ ahụ gụnyere igbe isi nwere akụkụ isii, igbe ihe nsure ọkụ isii dị n'ime, ihe njide ihe nsure ọkụ abụọ na ihe ndị e biri ebi. Websaịtị so ya a na-akpọ Gap na-agbatị otu usoro nlere anya ahụ, na-enye ndị ọbịa ohere isoro onyinyo ndị nna ochie e mere site na onyunyo nke ha kparịta ụka.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Huong Incense Njirimara Ika, Nhazi Mkpuchi Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensions & Packaging: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tags: Renovative, Original, Respect, Nostalgic, Mythical
Production Technology: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Design Challenge: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Research: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiration: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Project Duration: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Operation Flow: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Team Members: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh