Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ nke Unou Jikenn, Inc.

Ihe emepụtara bụ Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ nke Unou Jikenn, Inc. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

BronzMgbasa Ozi Azụmaahịa· 2026

Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ

nke Unou Jikenn, Inc.

Onye Ahịa: Mitsui & Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #181004

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ

Kokorozashi Mirror bụ ihe ngosi njirimara ụlọ ọrụ nke e mepụtara maka Mitsui & Co., Ltd. E debere ihe ngosi a n'ụzọ ọdụ ụgbọ okporo ígwè nke jikọtara isi ụlọ ọrụ ahụ. Foto ndị ọrụ na ọnọdụ ebe ọrụ na-anọchi anya ngalaba azụmahịa iri. Ozi ndị e ji aka dee nke e debere n'elu foto ndị ahụ na-egosipụta ọchịchọ obi nke ngalaba ọ bụla. Enyo guzoro na njedebe ụzọ ahụ ma bụrụ ihe e dere okwu njirimara ahịa bụ It all begins with Kokorozashi. Ndị na-ele anya na-ahụ onyinyo nke onwe ha na ozi ahụ, nke na-akpọ mmadụ ka o chee echiche banyere onwe ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Kokorozashi Mirror Ihe Ngosi Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Nha & Mkpuchi: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Mkpado: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknụzụ Mmepụta: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Ịma Aka Imepụta: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Nchọpụta: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Mkpali: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Oge Ọrụ: Published: August 28, 2025 to Present in Tokyo, Japan.
Usoro Ọrụ: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Ndị Otu: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Asụsụ Foto: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.