Zona Primary Function: Ịkpụ Akara na Mkpakọ nke Cansu Dagbagli Ferreira

Ihe emepụtara bụ Zona Primary Function: Ịkpụ Akara na Mkpakọ nke Cansu Dagbagli Ferreira bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2026

Zona Primary Function: Ịkpụ Akara na Mkpakọ

nke Cansu Dagbagli Ferreira

Onye Ahịa: Cansu Ferreira

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mgbasa Ozi Azụmaahịa

17,574

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #181114

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Zona Primary Function: Ịkpụ Akara na Mkpakọ

Book Text: Zona bụ seltzer siri ike mbụ nke Angola, nke na-ejikọ ihe nketa obodo na ọdịdị nke oge a, gosipụta njirimara akara mmiri nke isi ike sitere n'isi iyi Huambo na osimiri Okavango. Imewe a gbadoro ụkwụ n'ọdịdị nke oge a nke siri ike, nke na-eji palette dabeere na mkpụrụ osisi nke otu agba na akara geometric iji dọta uche. Otu logo emepụtara nwere mmiri zoro ezo na-efesa, na-anọchi anya isi nke ndụ na ọsọ nke osimiri. Site n'ijikọ agba mara mma na nhazi dị ọcha nke gbadoro ụkwụ n'ọcha, Zona na-enye ahụmịhe ọhụụ ọhụrụ na-akwalite mmụọ nke na-eme mmemme mbido ya site n'anya nke ndị na-eto eto na-elebara imewe anya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Zona Primary Function: Ịkpụ Akara na Mkpakọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zona Primary Function: Ịkpụ Akara na Mkpakọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zona Primary Function: Ịkpụ Akara na Mkpakọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Nha & Mkpuchi: Aluminium 330 ml drink cans
Mkpado: drink, alcohol, colorful, cocktail, angola, fruits
Teknụzụ Mmepụta: Design printed directly on the cans with Pantone system inks.
Ịma Aka Imepụta: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Nchọpụta: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Mkpali: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Oge Ọrụ: 6 months, Angola, USA and France
Usoro Ọrụ: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.