MAU Vegas 2019 Ihe Omume by Shreya Gulati

MAU Vegas 2019 Ihe Omume by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

IgweMgbasa Ozi Azụmaahịa· 2020

MAU Vegas 2019 Ihe Omume

by Shreya Gulati

Client: Houndstooth

Ihe Nrite A' Design Award nke Igwe Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About MAU Vegas 2019 Ihe Omume

Emepeghị ngwa ọdịnala ma ọ bụ MAU Vegas bụ ihe omume mbupute ngwa ọdịnala nke ụwa. Ọ na-adọta ụdị ndị kachasị na Silicon Valley gụnyere Spotify, Tinder, Lyft, Bumble na MailChimp ịkpọ aha ole na ole. Enyere Houndstooth ọrụ nke ịkọwapụta, ịchepụta ma na -eme ihe ngosi ihe omume na ọnụnọ dijitalụ maka afọ 2019. Ka ihe omume ahụ na-anwa ịmanye ókè na teknụzụ, ha hapụtara usoro nke nwere ike ịnọchite anya nke ahụ site na anya na imbibe ndị na-ege ntị. n'ime ahụmịhe ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

MAU Vegas 2019 Ihe Omume meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na MAU Vegas 2019 Ihe Omume ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ MAU Vegas 2019 Ihe Omume maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap