DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2020

DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi

by Lize-Marie Swan

Client: Unilever Food Solutions

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi

Ngwọta Unilever nyere ndị bi na Chef Heidi Heckmann (Onye ahịa mpaghara aka, Cape Town) imepụta usoro iri nri iri na otu pụrụ iche na-eji Robertsons Spice Range. Dịka akụkụ nke mkpọsa “Nchọpụta Gị, Nchọpụta Gị” echiche a bụ imepụta onyoonyo na ihe osise ndị pụrụ iche maka mgbasa ozi Facebook na-atọ ụtọ. Kwa izu a na-ezigara Chef Heidi ihe pụrụ iche Spice ngwakọta dị ka Facebook Canvas Posts nke nwere mgbasa ozi bara ụba. Usoro nri ndị a dịkwa maka nbudata iPad na weebụsaịtị UFS.com.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. DIY Spice Blends by Chef Heidi Ezi Ntụziaka Dijitalụ Mgbasa Ozi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew