Another Japan Yamagata Weebụsaịtị by Tsutomu Tojo

Another Japan Yamagata Weebụsaịtị by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Weebụsaịtị na Weebụ Competition Category.

BronzWeebụ· 2020

Another Japan Yamagata Weebụsaịtị

by Tsutomu Tojo

Client: Takamiya Hotel Group

Ihe Nrite A' Design Award nke Bronz Winner in Weebụ Category

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The Design

About Another Japan Yamagata Weebụsaịtị

Ihe ngosi nke mmụọ nke ndi Zen Zen ọdịnala na ọrụ ụlọ ọgbara ọhụrụ. Ọ dị mfe izipu mkpesa nke mkpokọta ụlọ oriri na nkwari akụ karịa iji ịkọwa ya n'ụzọ zuru ezu, nke dị nso na Zen Mind. Weebụsaịtị a niile bụ naanị igosipụta amara nke ụlọ oriri na ọ hotelụ .ụ ahụ. Ọ bụrụ n ’ị na-agagharị na weebụsaịtị a, ị ga-achọ ịga leta Yamagata.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Another Japan Yamagata Weebụsaịtị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Another Japan Yamagata Weebụsaịtị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Another Japan Yamagata Weebụsaịtị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.