Amsalem Leisure Weebụsaịtị by Dana Freud

Amsalem Leisure Weebụsaịtị by Dana Freud is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Weebụsaịtị na Weebụ Competition Category.

IgweWeebụ· 2020

Amsalem Leisure Weebụsaịtị

by Dana Freud

Client: Dana Freud

Ihe Nrite A' Design Award nke Igwe Winner in Weebụ Category

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The Design

About Amsalem Leisure Weebụsaịtị

Amsalem Leisure bụ weebụsaịtị njem nke a na-emeziri emezi nke e mere maka ịhazi ezumike. Sistemu ndoro ndoro na-enye ndị ọrụ ohere ịdobe ụgbọ elu, ụlọ ndina, ọrụ mgbazinye ụgbọ ala na ebe a na-akpakọrịta nso. Ogologo bar ọchụchọ nwere ụdị mkpụrụedemede pụrụ iche na eserese omenala mere ka njirimara arụmọrụ ghọọ isi ihe nhazi. Njem nchọta agbụrụ na nzacha na-agbanwe agbanwe na-enyere ndị nleta aka ịchọta na inyocha ebe ezumike ngwa ngwa. Foto ndị ahọpụtara nwere ọkụ dị ọcha na-emepụta ikuku na-akpali mmasị. Nhazi ahụ na-agbanwe onwe ya dabere na nha na ngwaọrụ ọ bụla.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Amsalem Leisure Weebụsaịtị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Amsalem Leisure Weebụsaịtị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Amsalem Leisure Weebụsaịtị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensions & Packaging: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Tags: tourism design, UI, UX, website design, vacation
Production Technology: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Design Challenge: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Research: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiration: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Project Duration: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Operation Flow: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.