Pop Up Magazine Aha Mmeghe by Rafael de Araujo

Pop Up Magazine Aha Mmeghe by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

ỌlaọchaIhe Nkiri· 2020

Pop Up Magazine Aha Mmeghe

by Rafael de Araujo

Client: Pop Up Magazine

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Nkiri Category

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Colors

The Design

About Pop Up Magazine Aha Mmeghe

Ihe oru ngo a bu njem ichoro ihe banyere uzo Izoputa ya (isi okwu n’aho 2019) n’uche na ntughari, gosi mgbanwe, ihe ohuru na ihe si na ya puta. Ihe nlere niile dị ọcha ma nwee ntụsara ahụ ikiri, na-emegide eziokwu na-ezighi ezi site na mgbapụ. Ihe onyonyo a na agbanwe agbanwe oge obula, ihe ogugu n’iru ihe nlere anya bu ihe anabataghachi, dika onodu ọnọdụ di. Capezọ mgbapụ nwere ihe dị iche iche, ịkọwa ya na echiche ya dịgasị na-atọ ọchị ma ọ bụ nke siri ike.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Pop Up Magazine Aha Mmeghe meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Pop Up Magazine Aha Mmeghe ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pop Up Magazine Aha Mmeghe bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions & Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Production Technology: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Challenge: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Research: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiration: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Project Duration: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operation Flow: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Team Members: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Image Credits: Rafael de Araujo, 2019.