Wild Cook Advertising Akwụkwọ Mmado by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Akwụkwọ Mmado by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

IgweMgbasa Ozi Azụmaahịa· 2020

Wild Cook Advertising Akwụkwọ Mmado

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Ihe Nrite A' Design Award nke Igwe Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Wild Cook Advertising Akwụkwọ Mmado

Mgbasa ozi bụ otu akụkụ kachasị mkpa nke iwepụta ngwaahịa. Iji nwee ike gosipụta ihe okike, ndị na-emepụta ya kwesịrị ịghọta ihe ndị dị mkpa maka imewe ya na iji wee gosi ya n'ụzọ nka, ha ga-elekwasị anya na njirimara ya kachasị mkpa.Ihe ngosi dị nso a bụ akwụkwọ mmado mgbasa ozi maka ngwaahịa nke na-enye ihe dị iche iche na - a smokingụ sịga na - esi na - esi ísì ụtọ nke ihe ndị sitere n'okike gaa nri, ọ bụ ya mere ndị mmebe siri ọnwụ gosipụta na ihe ndị sitere n'okike na - enwu ma anwụrụ ọkụ si na ha apụta. Ndị mere okike a bu n’obi mee ka ha nwekwuo mmasị n’igwe mgbasa ozi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Wild Cook Advertising Akwụkwọ Mmado meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Wild Cook Advertising Akwụkwọ Mmado ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Wild Cook Advertising Akwụkwọ Mmado maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad