Mtn Dew AMP Game Fuel Launch Drykkjarumbúðir by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Mtn Dew AMP Game Fuel Launch Drykkjarumbúðir
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Drykkjarumbúðir
Mtn Dew AMP Game Fuel Launch er hönnun á drykkjarumbúðum og vörumerkjaímynd fyrir tilbúinn afkastadrykk sem er hannaður fyrir tölvuleikjaspilara. Sjónræn ímynd er byggð til að falla að tölvuleikja- og rafíþróttaumhverfinu en forðast um leið algengar klisjur. Sterkur myndrænn grunnur styður við framtíðarvörur, samstarf og upplifun neytenda. Heildstætt safn kynningarefnis var þróað sem nær yfir vörumerkið, vöruna og upplifun neytandans. Hönnunin miðar að því að kynna drykkinn á ekta hátt fyrir rafíþróttamönnum og tölvuleikjaspilurum.
The Recognition
About the A' Design Award í silfri
Mtn Dew AMP Game Fuel Launch Drykkjarumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Mtn Dew AMP Game Fuel Launch Drykkjarumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Mtn Dew AMP Game Fuel Launch Drykkjarumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
