Hönnunarverkið Luhua Xiaomo Sesamolíuumbúðir eftir Tiger Pan er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.
BronsUmbúðir· 2020
Luhua Xiaomo Sesamolíuumbúðir
eftir Tiger Pan
Viðskiptavinur: Shandong Luhua Group
Handhafi A' Design Award í bronsi í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #100810Hönnunin
Um Luhua Xiaomo Sesamolíuumbúðir
Luhua Xiaomo eru umbúðir hannaðar fyrir kaldpressaða sesamolíu, handunna olíu framleidda í litlu magni. Ílátið er beinn sívalur glerflaska, 50 mm í þvermál og 210 mm á hæð. Sjálflímandi merkimiðinn vefur sig 350 gráður utan um flöskuna og er hannaður líkt og gamalt dagblað, sem minnir á tíma þegar matvæli voru vafin inn í dagblöð. Táknin eru sett upp lóðrétt, á sama hátt og á gömlum kínverskum verslunarskiltum. Mjóa opna bilið sem eftir stendur myndar upphleypt kvarðamerki sem sýnir magnið sem er í flöskunni.
Viðurkenningin
Um A' Design Award í bronsi
Luhua Xiaomo Sesamolíuumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Luhua Xiaomo Sesamolíuumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Luhua Xiaomo Sesamolíuumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Stærðir og umbúðir
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Merki
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Framleiðslutækni
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Hönnunaráskorun
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Rannsóknir
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Innblástur
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Lengd verkefnis
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Verkflæði
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Liðsmenn
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
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