Co Ba Coffee Kaffiumbúðir by My Linh Mac

Co Ba Coffee Kaffiumbúðir by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2020

Co Ba Coffee Kaffiumbúðir

by My Linh Mac

Client: Mmac

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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Colors

The Design

About Co Ba Coffee Kaffiumbúðir

Co Ba Coffee er umbúðahönnun fyrir víetnamskt kaffimerki. Umbúðirnar kynna eggjakaffi, hefðbundinn drykk frá Víetnam sem er enn lítt þekktur í öðrum löndum. Merkið byggir á naumhyggjulegri andlitsmynd af stofnandanum. Vörumerkjanafnið kemur frá víetnömsku hugtaki fyrir frænku og vísar til fjölskyldutengsla og samfélagslífs. Litirnir eru sóttir í landbúnaðarlandslagið þar sem kaffibaunirnar eru ræktaðar. Endurvinnanlegur pappír og pólýester eru notuð í pokana og bréfsefnið. Nútímaleg hönnunin er ætluð kaffidrykkjumönnum á faraldsfæti.

The Recognition

About the A' Design Award í bronsi

Co Ba Coffee Kaffiumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Co Ba Coffee Kaffiumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Co Ba Coffee Kaffiumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac