Hopapops Hollur Snarlmatur by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2020
Hopapops Hollur Snarlmatur
Client: Depot Creative
A' Design Award í járni Winner in Umbúðir Category
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The Design
About Hopapops Hollur Snarlmatur
Verkefnisverkefni: Nafngift, vörumerkjagerð og umbúðahönnun fyrir sprungin vatnaliljufræ, miðuð við bandaríska neytendur. Áskorunin var hvernig á að grípa markað sem hefur ekki endilega heyrt um lykilefnið, vatnaliljufræ. Lausnin, að einbeita sér að hilluhrópi, einföldu upplýsingastigveldi og áberandi myndefni innihaldsefna. Myndskreytingin, sem er bæði að framan og aftan á umbúðunum, rekur vöruna og bragðafbrigðið heim. Ójöfn eðli Hopapops vörumerkis leturfræði bætir ósvífni hoppi í pakkana og hrósar skemmtilegum raddblæ sem búið er til fyrir vörumerkið.
The Recognition
About the A' Design Award í járni
Hopapops Hollur Snarlmatur vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Hopapops Hollur Snarlmatur sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Hopapops Hollur Snarlmatur er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Team Members
- Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator - Image Credits
- Illustrator: Anna Makarova
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