Rosé Vínmiði fyrir rósavín by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Rosé Vínmiði fyrir rósavín
by Ximena Ureta
Client: Concha y Toro
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #101247The Design
About Rosé Vínmiði fyrir rósavín
Rose er vínmiði hannaður fyrir rósavín framleitt í Chile. Miðinn mælist 85 sinnum 90 millimetrar og er prentaður á áferðarmikinn pappír sem vegur 89 grömm á fermetra. Fimm sérlitir eru notaðir í stafrænni offsetprentun, með gullþynnu, svartri þynnu, upphleyptri prentun og lágmyndaáferð. Hönnunin sækir innblástur í rósir, blaðblöð, vínviðarlauf og mjúka liti kvöldhiminsins. Vínviðarþræðir vefjast utan um textann. Flaskan tekur 375 millilítra, sem er lítið rúmmál og nýtt snið fyrir þennan vínflokk í Chile.
The Recognition
About the A' Design Award í bronsi
Rosé Vínmiði fyrir rósavín vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Rosé Vínmiði fyrir rósavín sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Rosé Vínmiði fyrir rósavín fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Team Members
- Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile - Image Credits
- Diego Agurto
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