Winter Navel Appelsínugulur Pakki by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Winter Navel Appelsínugulur Pakki
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Appelsínugulur Pakki
Hönnunin er að stuðla að appelsínugulum, nefndur vetrarfloti, framleiddur frá lífrænum bæ. Í pakkningunni eru tvær stærðir af pappakössum, upplýsingakorti, umslagi fyrir appelsínuský. Vetrarflotann er aðeins hægt að velja eftir skírnina á fjórum árstíðum. áskorun hönnunarinnar er að sýna fram á mikilvægi langvarandi vaxtarrútínu og mismunandi form appelsínutrés á fjórum árstíðum á pakkningunni. Hönnunarteymið kom með teikningu sem var innblásin af sögunni um tjakk og baunastöng. Áherslur um hugmyndina um sátt milli náttúru og mannkyns.
The Recognition
About the A' Design Award í bronsi
Winter Navel Appelsínugulur Pakki vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Winter Navel Appelsínugulur Pakki sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Winter Navel Appelsínugulur Pakki fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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