Menton Bragðbætt vatn - Umbúðir by Sidel Machinery Shanghai Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Menton Bragðbætt vatn - Umbúðir
by Sidel Machinery Shanghai Co.,Ltd.
Client: Sidel Machinery (Shanghai) Co.,Ltd.
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #101535The Design
About Menton Bragðbætt vatn - Umbúðir
Menton er umbúðahönnun fyrir léttbragðbætt vatn með innfluttum sítrónum. Hönnunin notar bjarta litapallettu sem minnir á sólríkt sumarfrí við Miðjarðarhafið. Handahófskennt myndskreytt sítrónumynstur skapar afslappaða stemningu og styður við náttúrulegan og heilsusamlegan karakter drykksins. Málmkenndur blár tónn sameinar hin ólíku bragðefni og gefur vörumerkinu fágaða ímynd. Beina flaskan er úr PET-plasti og vegur aðeins 17,85 grömm í 500 millilítra stærðinni, sem sparar hráefni og orku við framleiðslu.
The Recognition
About the A' Design Award í bronsi
Menton Bragðbætt vatn - Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Menton Bragðbætt vatn - Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Menton Bragðbætt vatn - Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- Dimensions & Packaging
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- Tags
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
- Production Technology
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process. - Design Challenge
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty. - Research
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- Inspiration
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- Project Duration
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- Operation Flow
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- Patents
- Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
- Team Members
- Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang - Image Credits
- Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
