Brons Umbúðir · 2020
Hanwu Liquan 1974 Aðalhlutverk: Áfengisumbúðir
- A' Design Award í bronsi 2020 in Umbúðir
- CLIENT: Gansu Jiuquan Hanwu Liquor Co., Ltd
- Estimated Number of Design Views: 18,821
- Verification code 355EB855EF · Verify this award
Colors
About Hanwu Liquan 1974 Aðalhlutverk: Áfengisumbúðir
Bókartexti: Hanwu Liquan 1974 er umbúðahönnun fyrir kínverska áfengislínu. Flaskan er úr gagnsæju mattgleri með ristuðum gulllitum smáatriðum, en tappinn og merkimiðinn eru úr málmi. Blái litur flöskunnar er innblásinn af jade frá Han-tímabilinu. Tveir drekar, byggðir á drekamynstrum frá Han-tímabilinu, mynda helsta sjónræna þáttinn. Lögunin og byggingin fylgja mínímalískum, nútímalegum stíl. Umbúðakassinn mælist 88 mm á lengd, 88 mm á breidd og 227,5 mm á hæð. Hönnunin sýnir hefðbundna kínverska menningu í nútímalegu formi.
About the A' Design Award í bronsi
Hanwu Liquan 1974 Aðalhlutverk: Áfengisumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Hanwu Liquan 1974 Aðalhlutverk: Áfengisumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Hanwu Liquan 1974 Aðalhlutverk: Áfengisumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Press Kit
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
