Eyesight Nutrition Package Gjafaöskjuumbúðir by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
Eyesight Nutrition Package Gjafaöskjuumbúðir
by Ruikang Xie
Client: Xiexie Design
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #102228The Design
About Eyesight Nutrition Package Gjafaöskjuumbúðir
Eyesight Nutrition Package er gjafaaskja sem búin var til fyrir 35 ára afmæli sjóntækjavörumerkis. Askjan er úr pappa og mælist 290 x 290 x 290 millimetrar. Fjórar litlar öskjur eru festar við fjóra veggi með seguldrifnum festingum, á meðan miðlæg fötuaskja geymir dagatal, stuðningsgrunn og afsláttarmiða. Hver hlið sýnir gleraugu fyrir valda sviðsmynd, handbækur prentaðar með sögum vörumerkisins og litlar gjafir. Öll umgjörðin er sett saman í höndunum. Hönnunin tengir sögu vörumerkisins við daglegar aðstæður í vinnu, íþróttum, afþreyingu og ferðalögum.
The Recognition
About the A' Design Award í bronsi
Eyesight Nutrition Package Gjafaöskjuumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Eyesight Nutrition Package Gjafaöskjuumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Eyesight Nutrition Package Gjafaöskjuumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensions & Packaging
- 290mmx290mmx290mm
- Tags
- Glasses, nutrition, packaging design, brand humanities
- Production Technology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Design Challenge
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Research
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Project Duration
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Operation Flow
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Image Credits
- Image #1-5 Lin Jiahui
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