Tucher AEcht Nuernberger Kellerbier Bavarian Bjór Umbúðir Hönnun by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2020
Tucher AEcht Nuernberger Kellerbier Bavarian Bjór Umbúðir Hönnun
Client: Bloom GmbH Nürnberg
A' Design Award í gulli Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Bavarian Bjór Umbúðir Hönnun
Á miðöldum létu staðbundnir brugghús bjór eldast í yfir 600 ára gömlum grjótklæddum kjallara undir Nürnberg-kastalanum. Til að heiðra þessa sögu taka umbúðir „AEcht Nuernberger Kellerbier“ ósvikinn svipur í tímann. Bjórmerkið sýnir handteikningu af kastalanum sem situr á steinum og trétunnu í kjallaranum, innrammaður með leturgerðum í uppskerutíma. Innsiglunarmerkið með "St. Mauritius" vörumerki fyrirtækisins og koparlitaður kóronkorkur miðla handverki og trausti.
The Recognition
About the A' Design Award í gulli
Tucher AEcht Nuernberger Kellerbier Bavarian Bjór Umbúðir Hönnun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Tucher AEcht Nuernberger Kellerbier Bavarian Bjór Umbúðir Hönnun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Tucher AEcht Nuernberger Kellerbier Bavarian Bjór Umbúðir Hönnun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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