Sierra Cantabria Vínmiði by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Sierra Cantabria Vínmiði
by Estudio Maba
Client: Bodegas y viñedos Sierra Cantabria
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #102555The Design
About Sierra Cantabria Vínmiði
Sierra Cantabria er miðahönnun fyrir vínfjölskyldu framleidda af hefðbundnu spænsku víngerðarhúsi. Úrvalið er breitt, þannig að miðarnir deila einu sjónrænu tungumáli á meðan þeir halda fíngerðum mun á milli flaskanna. Skjaldarmerkjatákn sem fjölskyldan hefur notað í 150 ár eru sameinuð skýrri stigveldisröðun leturþátta. Kerfið skapar 53 miðasamsetningar fyrir Bordeaux- og Búrgúndarflöskur. Hver miði er prentaður á bómullarpappír með háupphleyptu mynstri, stimplun og lakkstrokum. Markmiðið er klassískt og tjáningarríkt úrval með samræmdri vörumerkjaímynd.
The Recognition
About the A' Design Award í silfri
Sierra Cantabria Vínmiði vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Sierra Cantabria Vínmiði sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Sierra Cantabria Vínmiði er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- Wine, design, bottle, label, brand
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
- Research
- A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
- Inspiration
- The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
- Project Duration
- January to September 2019
- Operation Flow
- The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
- Patents
- Bodegas y Viñedos Sierra Cantabria
- Team Members
- Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño - Image Credits
- Estudio Maba
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