Paranormal Vínumbúðir by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2020
Paranormal Vínumbúðir
by Estudio Maba
Client: Bodegas Baron
A' Design Award í gulli Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #102634The Design
About Paranormal Vínumbúðir
Paranormal er umbúðahönnun fyrir fjölskyldu vína sem borin eru fram í Bordeaux- og Búrgundarflöskum. Grafíska þemað byggir á undarlegum og óútskýrðum fyrirbærum, sem fjallað er um af dulúð og kaldhæðni. Nákvæmar stafrænar leturgröftur minna á gamlar bækur um gullgerðarlist og forn handrit. Leturgerðirnar eru teiknaðar með elduðu og ónákvæmu yfirbragði, líkt og handprentun. Hver miði er gerður úr bómullarpappír með háupphleyptri áferð, þrykki og lakkstrokum. Hönnuninni er ætlað að endast og gefa rými fyrir nýjar sögur fyrir hvern árgang eða þrúgutegund.
The Recognition
About the A' Design Award í gulli
Paranormal Vínumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Paranormal Vínumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Paranormal Vínumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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