Preludes Grunnhlutverk: Blönduð miðlunarhreyfimynd by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Kvikmynda-, myndbanda- og teiknimyndahönnun Competition Category.
JárnKvikmynd· 2020
Preludes Grunnhlutverk: Blönduð miðlunarhreyfimynd
Client: Matthew Rankin
A' Design Award í járni Winner in Kvikmynd Category
Verified Award Winner
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About Preludes Grunnhlutverk: Blönduð miðlunarhreyfimynd
Bókartexti: Preludes er stutt hreyfimynd í blandaðri tækni, byggð á samnefndu ljóði eftir T.S. Eliot. Myndin er ein mínúta og átta sekúndur að lengd og tengir myndmál Eliots við frumsamda tónlist. Atriðin eru tengd saman með þema og hljóði fremur en einum samræmdum sjónrænum stíl. Verkið sameinar tvívíða og þrívíða hreyfimyndagerð, mótað í Cinema 4D, myndgert með Redshift og samsett í After Effects. Sýn úr lofti víkur fyrir götumynd, þar sem persónur mætast á bak við skjái. Hreyfimyndin varpar ljósi á nútímalífið í gegnum eldri texta.
The Recognition
About the A' Design Award í járni
Preludes Grunnhlutverk: Blönduð miðlunarhreyfimynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Preludes Grunnhlutverk: Blönduð miðlunarhreyfimynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Preludes Grunnhlutverk: Blönduð miðlunarhreyfimynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
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