Plaza del Sol Snakkumbúðir by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Plaza del Sol Snakkumbúðir
by Estudio Maba
Client: Plaza del Sol
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
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About Plaza del Sol Snakkumbúðir
Plaza del Sol er umbúðahönnun fyrir flögupoka. Grafíkin sækir innblástur í þjóðlega mótíf og minjagripi sem finna má í spænskum ferðamannaborgum, og þessar tilvísanir eru settar fram á nútímalegan hátt með kímni. Hver flæðipakkning segir stutta sögu byggða á minjagripum, með það að markmiði að fá kaupandann til að brosa. Myndirnar eru búnar til með kyrralífsljósmyndun á uppstilltu sviði, og pokarnir eru framleiddir með fleyglitprentun (flexoprentun). Hver poki mælist 195 sinnum 320 millimetrar.
The Recognition
About the A' Design Award í bronsi
Plaza del Sol Snakkumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Plaza del Sol Snakkumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Plaza del Sol Snakkumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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