Mau Ilmvatnsumbúðir by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2020

Mau Ilmvatnsumbúðir

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award í silfri Winner in Umbúðir Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Ilmvatnsumbúðir

Mau er umbúðahönnun fyrir vaxið ilmvatn innblásin af japanskri hefð. Nafnið Mau merkir að dansa á meðan flotið er, og þemað er mýkt og léttleiki. Ilmvatnið er geymt í pappírsröri úr washi, hefðbundnum japönskum pappír. Örlítill vatnslitur á washi-pappírnum tjáir hinn mjúka eiginleika ilmsins. Vaxið ilmvatn hefur lágt vatnsinnihald, svo umbúðirnar má gera eingöngu úr pappír, án plasts. Hinn mjúki ilmur er ætlaður fólki sem finnst alkóhólbundið ilmvatn of sterkt.

The Recognition

About the A' Design Award í silfri

Mau Ilmvatnsumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Mau Ilmvatnsumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Mau Ilmvatnsumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)