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Pure Safaumbúðir by Azadeh Gholizadeh

Pure Safaumbúðir by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.


SilfurUmbúðir· 2020

Pure Safaumbúðir

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award í silfri Winner in Umbúðir Category

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The Design

About Pure Safaumbúðir

Grunnurinn að hugmyndinni um Pure Juice er tilfinningalegur þáttur. Hið þróaða nafn- og hönnunarhugtak miðar að tilfinningum og tilfinningum viðskiptavinarins, þau þjóna þeim tilgangi að stöðva viðkomandi rétt við hlið hillunnar sem þarf og láta þá velja hana úr fjölda annarra vörumerkja. Í pakkanum er fjallað um áhrif ávaxtaútdráttar, litríku munstrin beint prentuð á glerflösku sem líkist í lögun ávaxta. Það undirstrikar sjónrænt ímynd náttúruafurða.

The Recognition

About the A' Design Award í silfri

Pure Safaumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Pure Safaumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Pure Safaumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging
55 mm x 55mm x 200 mm
Tags
Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology
Glass
Design Challenge
Printing something on the curved bottle requires quite a high technique and was a challenge.
Research
Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration
This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration
The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow
This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members
azadeh gholizadeh
Image Credits
Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018

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