Mi Transformers Optimus Prime Packaging Umbúðir fyrir kubbaleikfang by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2021
Mi Transformers Optimus Prime Packaging Umbúðir fyrir kubbaleikfang
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging Umbúðir fyrir kubbaleikfang
Umbúðir fyrir Mi Transformers Optimus Prime eru pappaumbúðir hannaðar fyrir kubbaleikfang. Framhlið kassans sýnir samsetta vöruna, svo að lögun og hreyfanlegir hlutir eru kaupendum ljósir. Naumhyggjulegur stíll og litaval endurspegla persónueinkenni leikfangsins. Sýningar- og umbúðahlutverk eru sameinuð í einni gerð. Efra lokið opnast og sýnir lagskipta poka með kubbum. Neðri kassinn opnast til beggja hliða og myndar aðskilda geymslukassa. Hægt er að flokka hluta eftir tegund, og hægt er að endurnýta kassann til daglegrar geymslu.
The Recognition
About the A' Design Award í járni
Mi Transformers Optimus Prime Packaging Umbúðir fyrir kubbaleikfang vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Mi Transformers Optimus Prime Packaging Umbúðir fyrir kubbaleikfang sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Mi Transformers Optimus Prime Packaging Umbúðir fyrir kubbaleikfang er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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