Haci Bekir Halva Umbúðir by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2021
Haci Bekir Halva Umbúðir
Client: Haci Bekir
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #109346The Design
About Haci Bekir Halva Umbúðir
Haci Bekir er eitt af elstu vörumerkjum heims og hefur gríðarlega arfleifð. Þó að vörumerkið tengist sjálfkrafa gæðum og vöruánægju er erfitt fyrir svo gamalt vörumerki að höfða til nýrrar kynslóðar. Með vaxandi vinsældum halva í tyrkneskri matarstefnu vildi vörumerkið njóta góðs af því og uppfæra halva umbúðirnar. Einföld en áberandi mynstur og litir nýju hönnunarinnar gera Haci Bekir kleift að auka umfang sitt og vörumerkjaþekkingu. Hönnunarmynstrið og litirnir eru báðir innblásnir af þremur halva innihaldsefnum og áferð.
The Recognition
About the A' Design Award í járni
Haci Bekir Halva Umbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Haci Bekir Halva Umbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Haci Bekir Halva Umbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva. - Dimensions & Packaging
- This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
- Tags
- packaging, box, design, patterns, food
- Production Technology
- The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
- Design Challenge
- The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
- Research
- The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
- Inspiration
- The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
- Project Duration
- The project started in December 2019 and finished in February 2020, in Istanbul.
- Operation Flow
- The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
- Image Credits
- Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.
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