Hönnunarverkið Biboi Vínmerki eftir Giovanni Murgia er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2021

Biboi Vínmerki

eftir Giovanni Murgia

Viðskiptavinur: Cantine Biboi

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Litir

Hönnunin

Um Biboi Vínmerki

Nýstárleg, óvenjuleg og áhyggjulaus hönnun til að skilgreina auðkenni þessara vína. Geómetrísk hönnun sem tekur mið af áttunda áratugnum og auðgar hana með helgimyndaþáttum sem tákna einkenni sardínska landsvæðisins. Hönnun þessara merkimiða er rannsökuð til að gefa áþreifanleg áhrif þegar flaskan er fjarlægð, þökk sé pappírnum á merkimiðanum og upphleyptu sumum hlutum hans. Markmiðið er að miðla ferskri og unglegri, áhyggjulausri og tafarlausri hönnun sem hentar ungum áhorfendum sem leita að gæðavíni með heillandi aðdráttarafl.

Viðurkenningin

Um A' Design Award í silfri

Biboi Vínmerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Biboi Vínmerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Biboi Vínmerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Stærðir og umbúðir: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Merki: wine, packaging, graphic design, label design, sardinia
Framleiðslutækni: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Hönnunaráskorun: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Rannsóknir: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Innblástur: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Lengd verkefnis: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Verkflæði: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Liðsmenn: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA