Renata-A Sjampóumbúðir by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2021

Renata-A Sjampóumbúðir

by Hsiao Che Hou

Client: Renata

A' Design Award í silfri Winner in Umbúðir Category

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Colors

The Design

About Renata-A Sjampóumbúðir

Renata-A er sjampóflaska hönnuð fyrir hárvörumerki. Flöskubúkurinn er gerður úr lífrænu efni sem framleitt er úr hentum teleggjum sem safnað er frá tebændum í Taívan. Efnið kemur í stað 40 prósenta af jarðolíuplasti og hjálpar til við að draga úr kolefnislosun. Flaskan er jafn endingargóð og hefðbundin plastílát, hægt er að endurvinna hana og hún losar ekki eitruð efni út í jarðveginn eftir brennslu. Umbúðirnar innihalda sjampó gert úr kínverskum jurtaþykkni, og hönnunin endurspeglar þema endurnýjunar.

The Recognition

About the A' Design Award í silfri

Renata-A Sjampóumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Renata-A Sjampóumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Renata-A Sjampóumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU