Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Umbúðir fyrir sake-flösku by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Umbúðir fyrir sake-flösku
Client: Tanaka 1789 X Chartier
A' Design Award í silfri Winner in Umbúðir Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Umbúðir fyrir sake-flösku
Book Text: Tanaka 1789 X Chartier Sake Blend 001 eru umbúðir fyrir röð af sake-blöndum. Merkimiðinn ber svart-á-svart rúðumynstur innblásið af veggjum Tanaka-brugghússins, dæmi um Kura-byggingarlist frá Edo-tímabilinu. Rúðumynstrið er prentað sem lakk umhverfis flöskuna og raðað í röð af sexhyrningum, tákni ilmvísinda. Svart og hvítt eru notuð vegna þess að báðir vörumerkin nota þessa liti, og svartar flöskur eru frátaldar fyrir úrvals sake. Nöfnin tvö tengjast saman í krossmynstri í gegnum sameiginlegan bókstaf, A.
The Recognition
About the A' Design Award í silfri
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Umbúðir fyrir sake-flösku vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Umbúðir fyrir sake-flösku sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Umbúðir fyrir sake-flösku er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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