Zhanggong Times Aðalhlutverk: Áfengisumbúðir by Wen Liu is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2021
Zhanggong Times Aðalhlutverk: Áfengisumbúðir
by Wen Liu
Client: Jiangxi Zhanggong Liquor Co., Ltd
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #112289The Design
About Zhanggong Times Aðalhlutverk: Áfengisumbúðir
Bókartexti: Zhanggong Times eru umbúðahönnun fyrir Baijiu-áfengi framleitt í Jiangxi-héraði í Kína. Flaskan er úr keramik með skreytandi brennslu. Framhlið öskjunnar er úr gaufruðum pappír og aðalmerkið er staðsett á málmplötu. Hönnunin sækir innblástur til Ganzhou, sem þekkt er sem fæðingarstaður rauðu menningarinnar. Rauður litur er notaður sem táknrænn litur og er sameinaður með hjálparmyndefni. Róleg myndskreyting sýnir landfræðileg og söguleg einkenni svæðisins, þar á meðal Gan-fljótið. Umbúðirnar mælast 160 x 120 x 330 millimetrar.
The Recognition
About the A' Design Award í járni
Zhanggong Times Aðalhlutverk: Áfengisumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Zhanggong Times Aðalhlutverk: Áfengisumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Zhanggong Times Aðalhlutverk: Áfengisumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Dimensions & Packaging
- 160mm*120mm*330mm
- Tags
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- Production Technology
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Design Challenge
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Research
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- Inspiration
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Project Duration
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Operation Flow
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Team Members
- Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- Image Credits
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
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