Heffron Umbúðir fyrir romflösku by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2021
Heffron Umbúðir fyrir romflösku
Client: The Green Tree Distillery
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #113463The Design
About Heffron Umbúðir fyrir romflösku
Heffron er umbúðahönnun fyrir romm sem framleitt er í tékkneskri eimingarverksmiðju. Rommið heiðrar tékkóslóvakísku hersveitirnar, sem börðust í Rússlandi milli 1914 og 1918 og hjálpuðu til við að stofna tékkóslóvakíska lýðveldið. Heffron er nafnið á síðasta skipinu sem flutti hermennina frá Rússlandi til Evrópu. Hönnunin er innblásin af bréfunum sem hermennirnir sendu heim á hinni löngu ferð. Gegnsæja glerflaskan rúmar 500 ml. Merkimiðinn er gerður úr áferðaþéttum rjómalituðum pappír með stimplaðri bréfagötun og staðbundnu glansandi lakki, prentaður í þremur litum.
The Recognition
About the A' Design Award í silfri
Heffron Umbúðir fyrir romflösku vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Heffron Umbúðir fyrir romflösku sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Heffron Umbúðir fyrir romflösku er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
- Dimensions & Packaging
- Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm. - Tags
- branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
- Production Technology
- Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
- Design Challenge
- The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
- Research
- I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
- Inspiration
- The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
- Project Duration
- This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
- Operation Flow
- It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
- Patents
- Trademark (2019) Palírna U Zeleneho stromu
- Image Credits
- Photos of the bottles were made in studio Cotashon.
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