Hotel New Grand Ready-to-eat Meals Matvælaumbúðir by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2021
Hotel New Grand Ready-to-eat Meals Matvælaumbúðir
Client: Hotel New Grand
A' Design Award í gulli Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals Matvælaumbúðir
Hotel New Grand Ready-to-eat Meals er umbúðahönnun fyrir tilbúna rétti, þar á meðal nautakarrý, kjúklingakarrý og Napolitan pastasósu. Askjan er gerð úr pappa og notar mynd af súpupotti sem aðalgrafíska þáttinn. Hin naumhyggjulega hönnun forðast myndskreytingar og matarljósmyndir sem algengar eru á umbúðum tilbúinna rétta. Markmiðið er að miðla hefð og virðingu klassísks hótels í Yokohama með snert af gamansemi. Umbúðirnar henta vel fyrir máltíðir heima fyrir og eru einnig valdar sem gjöf.
The Recognition
About the A' Design Award í gulli
Hotel New Grand Ready-to-eat Meals Matvælaumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Hotel New Grand Ready-to-eat Meals Matvælaumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Hotel New Grand Ready-to-eat Meals Matvælaumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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