Time Umbúðir fyrir andlitsmaska by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2021
Time Umbúðir fyrir andlitsmaska
by Jie Yang
Client: Decelent
A' Design Award í silfri Winner in Umbúðir Category
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The Design
About Time Umbúðir fyrir andlitsmaska
Time er umbúðahönnun sem sköpuð var fyrir rakagefandi andlitsmaska. Askjan opnast eins og bók, þannig að hægt er að fletta blaðsíðunum frá þeirri fyrstu til hinnar síðustu. Myndskreytingin notar vatnaskepnu úr fornri kínverskri goðafræði og liti sem sóttir eru í Dunhuang-veggmyndirnar. Ytri umbúðirnar eru 200 mm langar, 110 mm breiðar og 50 mm þykkar. Niðurbrjótanlegur pappír er notaður sem aðalefni. UV-lýsingarmeðferð og endurtekin upphleyping bæta andstæðum við dökkan bakgrunninn. Hönnunin tengir hefðbundna menningu við nútímalegt snyrtivörumerki.
The Recognition
About the A' Design Award í silfri
Time Umbúðir fyrir andlitsmaska vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Time Umbúðir fyrir andlitsmaska sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Time Umbúðir fyrir andlitsmaska er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product. - Dimensions & Packaging
- The outer package is 50 mm thick, 200 mm long and 110 mm wide.
- Tags
- Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
- Production Technology
- The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
- Design Challenge
- This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
- Research
- This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product - Inspiration
- The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life. - Project Duration
- The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen. - Operation Flow
- The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
- Team Members
- JieYang
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