Family Series Baijiu umbúðir by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
Family Series Baijiu umbúðir
by Mason Wang
Client: Gui Brewery Co., Ltd.
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #117380The Design
About Family Series Baijiu umbúðir
Bókartexti: Fjölskyldulínan er umbúðahönnun fyrir maotai-bragðbætt Baijiu, hönnuð fyrir fjóra stóra viðburði í hefðbundinni kínverskri menningu: giftingu, fæðingu, afmæli og stöðuhækkun. Hver umbúð notar rauða og gyllta litatóna, sem tengjast hátíðarhöldum og tign. Munstrin innihalda luan og feng fyrir giftingu, kylin fyrir börn, karpa og gylltan dreka fyrir starfsframa, og fura og hvítan trana fyrir langlífi. Skraut hlutar flöskunnar eru úr sinklegðri málmblöndu með upphleyptum áhrifum og gullpláteringu. Tveggja hluta tappinn skemmist við opnun, sem hjálpar til við að koma í veg fyrir fölsun.
The Recognition
About the A' Design Award í bronsi
Family Series Baijiu umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Family Series Baijiu umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Family Series Baijiu umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
- Team Members
- Wuhan Pufan Advertising Co., Ltd
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
