Jincaitou Jincaitou Baijiu-umbúðir by Yiyang Liu is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2021
Jincaitou Jincaitou Baijiu-umbúðir
by Yiyang Liu
Client: Gui Brewery Co., Ltd.
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #117381The Design
About Jincaitou Jincaitou Baijiu-umbúðir
Jincaitou er umbúðahönnun fyrir röð af kínverskum baijiu-brennivínum. Tappinn er gerður úr efni sem hentar til matvælanota og mynstur hans sameinar nútímalega límmiðaprentun við hefðbundnar glerungstækni. Framhlið umbúðanna sýnir dansandi ljón, jade ruyi og skjó, þrjú tákn sem tengjast heppni í kínverskri menningu. Bakhliðin sýnir málaðar senur af framleiðsluferli áfengisins, allt frá fóðrun og eldun til gerjunar og eimingar. Umbúðirnar mælast 105 sinnum 105 sinnum 260 millimetrar og nota nútímalegar framleiðsluaðferðir sem halda kostnaði lágum.
The Recognition
About the A' Design Award í silfri
Jincaitou Jincaitou Baijiu-umbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Jincaitou Jincaitou Baijiu-umbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Jincaitou Jincaitou Baijiu-umbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
- Production Technology
- 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers. - Design Challenge
- The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
- Inspiration
- In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
- Project Duration
- This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
- Operation Flow
- Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
- Team Members
- Yiyang Liu
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