Xixia King Vín by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
Xixia King Vín
by Bo Yang
Client: Beijing Bofly Design Co.,Ltd
A' Design Award í bronsi Winner in Umbúðir Category
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- Verified Award Winner
- Verify Award Status for #118809
The Design
About Xixia King Vín
Þetta er umbúðahönnun fyrir vín. Lögun merkimiða vínsins er eikartunna. Gyllti hlutinn líkist víni sem rennur hægt niður tunnuna og myndar á snjallan hátt lögun glers. Þegar þú heldur á vínflöskunni er það eins og þú haldir á gylltu glasi. Mynstrin með íhvolfri og úthvolfri áferð á merkimiðanum koma frá hellaristingum. Letur vörumerkis Xixia King er hannað í stíl fornu Xixia ritmyndanna, sem hefur sterka staðbundna menningarkennileika.
The Recognition
About the A' Design Award í bronsi
Xixia King Vín vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Xixia King Vín sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Xixia King Vín fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
- Dimensions & Packaging
- Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
- Tags
- Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
- Production Technology
- The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
- Design Challenge
- How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
- Inspiration
- The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
- Project Duration
- The project started in January 2020 in Beijing and finished in March 2020 in Beijing.
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