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Pepsi X SHFW Drykkjardós by PepsiCo Design and Innovation

Pepsi X SHFW Drykkjardós by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.


SilfurUmbúðir· 2021

Pepsi X SHFW Drykkjardós

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award í silfri Winner in Umbúðir Category

25,575

Verified Award Winner

Verify Award Status for #118931

Colors

The Design

About Pepsi X SHFW Drykkjardós

Pepsi X SHFW er drykkjardós í takmörkuðu upplagi sem búin var til fyrir Shanghai tískuvikuna vor/sumar 2020 og gefin út í Kína. Dósin er hluti af víðtækara sjónrænu auðkenniskerfi sem þróað var fyrir sama viðburð. Árstíðarþemað Skynjun og Uppspretta stýrir hönnuninni og endurspeglar könnun á ólíkum sjónarhornum. Form sem sækja innblástur í lífræn og glerkennd atriði eru sameinuð innan þrívíðs rýmis. Útkoman tengir vörumerkjaanda Pepsi Black við fjölbreytt verk tískuhönnuðanna sem kynnt voru á viðburðinum.

The Recognition

About the A' Design Award í silfri

Pepsi X SHFW Drykkjardós vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Pepsi X SHFW Drykkjardós sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Pepsi X SHFW Drykkjardós er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags
Packaging, Beverage
Inspiration
The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members
PepsiCo Design & Innovation

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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