4Vita Herbs Umbúðir fyrir jurtadrykki by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
4Vita Herbs Umbúðir fyrir jurtadrykki
Client: Deep Blue Design
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Umbúðir fyrir jurtadrykki
4Vita Herbs eru umbúðahönnun fyrir úrval af jurtum sem notaðar eru til að útbúa drykki. Hver pakkning er skreytt teikningu og samræmd litapalletta tengir teikningarnar saman í eina sjónræna heild fyrir línuna. Skæru litatónarnir sóttu innblástur í liti jurtaakranna og eru frábrugðnir þeim daufu tónum sem algengir eru í sambærilegum vörum. Lýsandi texti er settur framan á umbúðirnar í stað þess að vera á bakhliðinni, svo hægt sé að lesa kosti og helstu upplýsingar fljótt. Umbúðirnar eru plast-doypoki með rennilás sem heldur jurtunum ferskum eftir að pakkinn hefur verið opnaður í fyrsta sinn.
The Recognition
About the A' Design Award í bronsi
4Vita Herbs Umbúðir fyrir jurtadrykki vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að 4Vita Herbs Umbúðir fyrir jurtadrykki sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. 4Vita Herbs Umbúðir fyrir jurtadrykki fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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