Gogoon Umbúðir fyrir áfengan drykk eftir Wen Liu, Bo Zheng and Weijie Kang

Hönnunarverkið Gogoon Umbúðir fyrir áfengan drykk eftir Wen Liu, Bo Zheng and Weijie Kang er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2021

Gogoon Umbúðir fyrir áfengan drykk

eftir Wen Liu, Bo Zheng and Weijie Kang

Viðskiptavinur: Luzhou Laojiao Co., Ltd.china

Handhafi A' Design Award í gulli í flokknum Umbúðir

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Litir

Hönnunin

Um Gogoon Umbúðir fyrir áfengan drykk

Gogoon er flösku- og umbúðahönnun fyrir baijiu, kínverskt eimað brennivín. Flaskan hefur einfalt sívalningslaga form sem tjáir hreinleika. Á öxl flöskunnar er hamramynstur sem vísar til vandaðs handverks. Búkurinn er fullunninn með fíngerðri dagsbirtuáferð sem endurkastar ljósi yfir yfirborðið. Tappinn sameinar málm, leðuráferð og við, sem gefur látlausu formi ríkulega áferð. Flaskan mælist 75 mm á breidd, 75 mm á dýpt og 260 mm á hæð. Hönnunin kynnir baijiu í léttum lúxusstíl fyrir nýjan hóp neytenda.

Viðurkenningin

Um A' Design Award í gulli

Gogoon Umbúðir fyrir áfengan drykk vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Gogoon Umbúðir fyrir áfengan drykk sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Gogoon Umbúðir fyrir áfengan drykk skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Stærðir og umbúðir: Width 75mm* Depth 75mm* Height 260mm
Merki: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Framleiðslutækni: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Hönnunaráskorun: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Rannsóknir: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Innblástur: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Lengd verkefnis: 2020.01~2020.03 Shenzhen, China
Verkflæði: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Liðsmenn: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang