Sogurt With Love and All Things Good Frosin jógúrtumbúðir by Jimmy Chew

Sogurt With Love and All Things Good Frosin jógúrtumbúðir by Jimmy Chew is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Umbúðahönnun Competition Category.

JárnUmbúðir· 2021

Sogurt With Love and All Things Good Frosin jógúrtumbúðir

by Jimmy Chew

Client: Sogurt

A' Design Award í járni Winner in Umbúðir Category

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Colors

The Design

About Sogurt With Love and All Things Good Frosin jógúrtumbúðir

Sogurt With Love and All Things Good er umbúðahönnun fyrir dósir undir frosinn jógúrtís. Ferskir litatónar eru notaðir til að endurspegla aðgengilega, léttlynda og glæsilega ímynd vörumerkisins. Yfirlagðar myndskreytingar persónugera samruna helstu innihaldsefna í hverju handverksbragði. Leturgerð, táknmyndir og uppsetning eru útfærðar til að miðla vöruupplýsingum á skýran hátt og auðvelda aflestur. Plastlokið á fyrri umbúðum hefur verið skipt út fyrir pappírslok. Hver dós tekur 125 millilítra og er 74 millimetrar á breidd.

The Recognition

About the A' Design Award í járni

Sogurt With Love and All Things Good Frosin jógúrtumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Sogurt With Love and All Things Good Frosin jógúrtumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Sogurt With Love and All Things Good Frosin jógúrtumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensions & Packaging: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tags: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Production Technology: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Design Challenge: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Research: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiration: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Project Duration: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Operation Flow: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Team Members: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Image Credits: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.